Ride the Wave:
White Paper on Males, 15 to 24, Entertainment Trends
Jul 13, 2010
Wave IMS recently completed a White Paper entitled, "The Boy’s Club: Entertainment Lifestyle of the 15 – 24 Male in 2010."
Excerpt:
"Males aged 15 to 24 are a highly sought after demographic for many reasons. They are the early adopters of new trends – to be a male is to be on the cutting edge of technology and trends as it relates to your interests. They are not price conscious – males in this range are not concerned about 'finding the best deal' -- they are concerned with having the requisite material possessions as determined necessary by their peers in order to be able to engage in the proper interests and activities."
